Team Liquid, the top-earning professional team, has made nearly $40 million, comparable to a racing team on the NASCAR circuit. There's even a Netflix reality series, Good Game, that follows e-sports teams and the drama that ensues from this high-pressure and lucrative sport. When you think of e-sports, games like Fortnite and League of Legends come to mind, where professional teams compete for millions of dollars in prize money. However, it does take a learning curve to master. The good news about metaverse marketing is that it's still relatively new and inexpensive. In 2022, several companies have already invested in the metaverse, including NVIDIA, Microsoft, Walmart and Adobe. A metaverse marketplace might look like a simulation of a downtown square, with storefronts, billboards and advertisements. People can meet, discuss and purchase digital assets like NFTs. The idea is a shared space that simulates the real world, where gamers can interact anonymously and safely with computer-generated avatars of other users. Inflation notwithstanding thought leaders' voices could be heard loud and clear in the metaverse in 2022. Look for more VR games and more extensive advertising options in the near future.Ģ. Virtual reality creates an immersive experience, whether a gamer prefers lightsaber-swinging action or rock climbing in fantasy worlds with exploding volcanoes. Other players in the industry include HP, Valve (from Steam) and PSVR for the PS5. The fact that these new headsets came out during the pandemic may have helped VR take off. The Oculus Quest 2 and other high-quality headsets changed that in 2020. The first commercially available VR headsets were heavy, clunky and unsuited for gamers who wanted a seamless experience. Here are four 2022 gaming trends to consider.Įngaging with these four gaming trends will allow you to invest less money (because they aren't as popular.yet) those who get in on the ground floor will be considered marketing leaders in these circles.

These numbers give you a good idea of where current gamers play and who they are. Your job for marketing strategy will be to find out which games your target audience plays. households have at least one family member who plays video games.

TrueList also reports that over 227 million people in the United States play video games from one to a few hours a week and that nearly three-quarters of U.S.

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